Copy & Paste | MWS Graphics

Copy and Paste
Brief

For this project, I was given a brief to create a three minute video to promote a new TV show which will be broadcast on Channel 4. The brief allowed the video to be any style so I decided to choose a TV news interview for a new comedy TV show called 'Copy and Paste'. The requirements for this promotional video were: 1. At least two different filming locations 2. Appropriate framing of shots 3. Diegetic and non-diegetic sounds 4. Use of titles and graphics where appropriate 5. Use of appropriate mise-en-scene In addition they wanted us to create three print base media products promoting the new TV show. The three print medias have to follow a common visual style and at least one of the print base media has to be a billboard. The requirements for these print base media products are: 1. Three different adverts, each aiming to engage the audience/audiences as identified in the brief 2. Appropriate layout and design choices for each advert 3. A common visual style to the overall campaign creating a recognisable brand and visual identity for the product/issue 4. A distinct marketing strategy should be identifiable in each advert and across the campaign 5. At least three original images across the three adverts with a different dominant image in each advert 6. Images should be created and chosen to appeal to the target audience

Copy and Paste
Video Planning

Script:

The first step of my pre-production planning for the video is creating a script. This can be used by the cast and me so we know what needs to be recorded what needs to be said. In addition it allows the actors know what my intentions for the video.

Intro music and animation plays In the studio/ in front of green screen [Wide to mid panning shot of presenters talking] Laura Good morning this is channel 4 news and the time is 8.45. Top stories today. The Queen is rumoured to be alive and well in Mexico. M&S shop closures leads to 1000’s of jobs loses. And an exclusive interview with comedians Jack and Alex Walker over to Richard for more. Richard Have you ever been mistaken for someone else? Well comedians and identical twins Jack & Alex Walker have created a new comedy tv show called ‘Copy & Paste’ whose aim is to combat the identity issues that many twins face in their day to day life. Laura The comedians have followed their passions for comedy to help raise awareness about this issue that they have faced throughout their lives and they join us now for an exclusive interview talking about their new show releasing to Channel 4 at the end of this month. Zoom style shot of both the presenters and twins [Twins at home] Richard: Good morning to you both Jack Good Moring Alex Good Morning Richard So both of you have come together to create this new show called ‘Copy & Paste’ . What drove you to make it? And why did you pick to explore the theme identity? Just Jack and Alex on screen Jack Well my good friend Richard I can see you don't have your glasses on and if you can not tell there are two of us you aren't just seeing things. [All Laugh] Jack The thing that drove us to make this, is us growing up our whole life and people constantly getting us confused with each other, and even sometimes only thinking there is one of us. Alex We spend our whole lives having to deal with this so we want to raise awareness about these issues of identity, and also make them laugh at the same time, overall, putting a smile on peoples faces. Shot of both locations Laura So we are all good friends here, and even I sometimes make the mistake of calling you the wrong name. What is the worst or just most annoying situation where this took place? Jack Well this was not annoying but more funny and was all caused by Alex running for head student in secondary school. Shot of the show Alex Ah yeah, so I ran for headstudent in my first year of sixth form and Jack was in charge of being my campaign manager. He created posters, videos and stickers so everyone knew who I was but there was a major thing we didn't think of. Everyone thought Jack was me and kept coming up to him telling them they will vote for me for head student not knowing there's two of us. Jack It was a very chaotic time and we even fooled the Vice Principal that I was Alex and was the head student. All of them Laura Ah yes I remember you telling me this story when we first met. Richard I wish we could keep you longer but we are almost out of time, which I'm sad about as we love when both of you are on as you always manage to put a smile on our face. Even with the devastating news that is happening at the moment. But before you go is there anything you want to add? Just Alex & Jack Jack Thank you for having us and make sure you tune in to Channel 4 to watch our new comedy show ‘Copy and paste.’ Which is bound to put a smile on your face and help you forget about all your problems whilst you watch it. Alex Yes Thanks for having us, and if you are struggling remember I always take life with a grain of salt. And a slice of lemon. And a shot of tequila. [All Laugh] Cut away back to studio Laura They are always great to have on and make sure you tune in next month to see their new comedy Tv show ‘Copy & Paste.’ Which highlights the identity issues that many twins face. Richard This has been Channel 4 news and Thank you for watching, I have been Richard Murphy. Laura And I have been Laura Gibson Richard See you tomorrow Outro + Music

Storyboard:

I created a storyboard that allowed me to have a visual representation on how the final product may look. The storyboard allowed me to have different information such as the scene orders, timings and camera movements.