I have been asked to work on the marketing team to design a cross-media marketing campaign for the company focused on their headphone products. The aim of the campaign is to raise consumer awareness of the product and to promote the idea that customers can experience better quality sound using Behringer products. The concept that listeners can experience ‘studio quality sound’ from their headphones is an idea that the company wish to promote. The objective of the campaign is to increase online sales of the product within the identified target market. The target market for this campaign is focused on the 18-34 market. The market is non-gender specific, but should focus on the mobile device (smartphone, tablet) users. Behringer have describe the target market of young adults as “Super-engaged with music and technology. They are junior athletes; they are artists; they are bloggers. They come from all walks of life”.